Hello Farm Fresh Produce. Now open on West Beacon Road.
There have been many corporations that have encountered a PR crisis recently, however, the one that has affected me, personally, is Starbucks. Now, I am not sure if this is considered a "crisis" just yet because it has not gone into effect yet, but Starbucks has decided to change their gold rewards policy.
Currently, the gold card rewards program entitled its members to a free drink (any kind or size) after 15 stars as well as free soy and syrups and a free tall beverage with the purchase of a bag of ground coffee.
This past year, KONY 2012 formed a movement and took the social media by storm. The entire point of Kony 2012 was to inform the world of the wanted Ugandan warlord, Joseph Kony. The movement's phenomenal success online also sparked some big questions.
With the overwhelming support of Kony 2012, some people started to question the Invisible Children Organization, the ones who started the revolution in the first place.
When we were asked to write about a PR crisis that took place within the last 6 months, I couldn't help but think of Chick-fil-a. Watching each piece of this scandal unfold, gives any PR student the ability to evaluate how the situation is handled and what could be done better. Even though most are well aware and very familiar with what happened, let's outline what exactly happened once more.