Hello Farm Fresh Produce. Now open on West Beacon Road.
There have been many corporations that have encountered a PR crisis recently, however, the one that has affected me, personally, is Starbucks. Now, I am not sure if this is considered a “crisis” just yet because it has not gone into effect yet, but Starbucks has decided to change their gold rewards policy.
Currently, the gold card rewards program entitled its members to a free drink (any kind or size) after 15 stars as well as free soy and syrups and a free tall beverage with the purchase of a bag of ground coffee. This is no longer case. Last week, the company sent an email to all registered card members explaining the changes that will be made to the rewards program – and customers are not happy – myself included!
According to the email, gold card members will receive a free drink or food item after only 12 stars…
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This past year, KONY 2012 formed a movement and took the social media by storm. The entire point of Kony 2012 was to inform the world of the wanted Ugandan warlord, Joseph Kony. The movement’s phenomenal success online also sparked some big questions.
With the overwhelming support of Kony 2012, some people started to question the Invisible Children Organization, the ones who started the revolution in the first place. In efforts to “Cover the Night” to make the wanted Kony famous, the organization produced and sold kits to assist people making Joseph Kony recognizable, a push to end his injustice by enslaving children as soldiers in Uganda.
In this production and distributing of kits, some rose and attacked the organization of merely wanting to make profit, and not actually take a move in the right direction. After more accusations like this rose, the Invisible Children Organization took action.
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This post goes along with all the Chick-fil-A post I have been putting up since August. Check it out.
When we were asked to write about a PR crisis that took place within the last 6 months, I couldn’t help but think of Chick-fil-a. Watching each piece of this scandal unfold, gives any PR student the ability to evaluate how the situation is handled and what could be done better. Even though most are well aware and very familiar with what happened, let’s outline what exactly happened once more.
This past July, president of Chick-fil-a, Don Cathy, was interviewed by the Baptist Press. Little did he know, a short interview would turn into months of patching up Chick-fil-a’s reputation. In response to how the company viewed gay marriage, Cathy replied, “Well, guilty as charged.” Not the best use of words.
Whether good or bad, feedback from this interview erupted all over the company’s Twitter and Facebook pages. The Chick-fil-a PR department was scrambling. If words cannot describe how…
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