There have been many corporations that have encountered a PR crisis recently, however, the one that has affected me, personally, is Starbucks. Now, I am not sure if this is considered a “crisis” just yet because it has not gone into effect yet, but Starbucks has decided to change their gold rewards policy.
Currently, the gold card rewards program entitled its members to a free drink (any kind or size) after 15 stars as well as free soy and syrups and a free tall beverage with the purchase of a bag of ground coffee. This is no longer case. Last week, the company sent an email to all registered card members explaining the changes that will be made to the rewards program – and customers are not happy – myself included!
According to the email, gold card members will receive a free drink or food item after only 12 stars…
View original post 377 more words