TOMS footwear were not brought to my attention until I arrived at my college campus. Thinking TOMS footwear was a college trend I decided to become more of a college student and join. Conducting my own research, I found out the more to TOMS footwear is a movement and purpose.
One-For-One is what TOMS, the For Profit Organization, puts behind every footwear sale. Researching paid off for I found out that for every shoe a customer buys, a child in need overseas receives a paid of shoes. Shoes that will grant them a smoother walk around their area.
Blake Mycoskie is the founder and chief of TOMS. Blake’s vision for One-For-One came into view in 2006 when he witness children roaming the roads barefoot in Argentina. Blake returned the following year along with family and friends to give 10,000 pairs of new shoes to children.
In 2007 TOMS received the People’s Design Award from the Cooper-Hewitt National Design Museum, Smithsonian Institution. In 2009 both TOMS and Blake Mycoskie received the award that celebrates companies’ commitment to corporate social responsibility, innovation, exemplary practices, and value worldwide. The Secretary of State’s 2009 award for Corporate Excellence (ACE) was presented by Secretary Hillary Rodham Clinton.
TOMS sells a multitude of merchandise to bring the profit towards placing new shoes on children. TOMS footwear range from closed toe flats to wrapped boots, both made with light weight and comfortable fabric. In the last couple years, TOMS eye-wear is now part of the world changing company. Purchasing a pair of TOMS eye-wear will provide one of the three: prescription glasses, sight-saving surgery, or medical treatment. Realizing that not everyone has the same eye needs, TOMS decided to create those three options to better help those in need. TOMS is currently giving sight to more than 10 countries, including Cambodia, Nepal, Tibet, Ethiopia, Egypt, Guatemala, Pakistan, India, the United States, Paraguay and Bangladesh.
Since I am living on a college campus I decided to ask a fellow peer about her relationship with TOMS. Grace, a senior at Southeastern University, discovered TOMS through a friend and through the TOMS campus-wide event, A Day Without Shoes. The campus-wide event, A Day Without Shoes is when college students take one day out of the school year and keep their shoe in their closets. Walking around campus barefoot, felling more connection with movement. Grace conducted her own research and found out that the prices given for one-pair of shoes was reasonable, even more so because one pair equals two. “If I could buy glasses at TOMS every time I would. Giving sight to others is incredible!”. Grace and her fiance Johnny, have started giving TOMS to family members for their birthdays. “Our family automatically knows what they are getting for their birthdays. They put in requests”. Grace feels it is worth it to bring sight and shoes to those in need. Grace and her fiance combined currently, have given five pairs of shoes to kids in need and they do not plan on stopping.
Personally, I find the movement addicting and that is in a positive way. I myself was given my first pair of TOMS last year for Valentine’s Day (thanks to my amazing fiance). Just that summer, a few months later, I bought another pair. Yes, TOMS footwear are comfortable and great for everyday life. BUT the main focus is giving shoes to children in need.
TOMS One-For-One, “Be the change you wish to see in the world” – Gandhi