Starbucks was established in 1971 as a single store in Seattle’s historic Pike Place Market. They wanted to create a home, “A third place between work and home” (Starbucks).
Their Mission Statement:
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.
Starbucks also has strategies to being their mission statement to fruition. The strategies are: Our Coffee, Our Partners, Our Customers, Our Stores, Our Neighborhood, and Our Shareholders.
Starbucks is known and loved by millions. With 15,000 stores in 50 countries Starbucks is reaching everyone with one cup of coffee at a time.
Under the “Responsibility: Ethical Local Global” tab on the Starbucks website they have a “Shared Values Blog“. Here Starbucks offers up to date blogs about the company and their whereabouts through the world.
The currently new post was published on February 17th, 2012. Its called “Sustainable Store Design in Action“. Starbucks is trying its ultimate best to Go Green by building “The Reclaimed Drive-Thru” stores that use the recycled shipping containers. The shipping containers normally go to the dump and take up needed space.
“The result: a 450 square foot drive-thru and walk-up store made from four end-of-life-cycle shipping containers. One small 20-foot container holds garbage, recycling and storage, but other than that, the whole store is contained within the shells of four containers that have been reclaimed, refurnished, renewed and revived. And it works!” (Starbucks). This is the ending product:
Starbucks is doing a great job keeping their blog up to date with their recent activity as an organization. Maybe the blog is inconveniently placed, they have already solved the issue. Recent blog posts are on the front page of Starbucks website. Say they had not thought of this and fixed it. I believe Starbucks would respond very well and in a timely manner.
Lets toast to a great organization with a cup of coffee. mhm.